Learn key current management issues to effectively lead nonprofit organizations. Fundraising, board and volunteer development, budgeting, reading financial statements, leadership, marketing, and setting strategic direction are all addressed, and video commentary on these crucial topics will give you insight into how nonprofit professionals apply key concepts in their own organizations.

This course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing.

This intermediate-level course will explain tools and frameworks to deliver data to improve organizational performance and explain the relationship between assessment and strategy in real-world decision making.

This course discusses data-driven decision making across a variety of industries while offering recommendations for decision-making based on data analytics for each sector. 

This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

This course instroduces students to the principles of access control, including different authentication techniques, how they work, and how they are distinguished from each other.

This course will introduce the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision making. It highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps.

In this course, learners will explore search marketing, the search process, and the buying cycle. They will learn to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies

Search Engine Optimization (SEO) is the practices and metrics of increasing a web site's ranking within search engines. Students will leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance.