Certificate in Data Analytics

This certificate presents the basics of quantitative analysis and its increasing use in today's professional landscape. Each of the six courses in this certificate offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

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Certificate in Digital Marketing

This certificate covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this certificate offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

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Content Marketing

This course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

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Conversion Rate Optimization

In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing.

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Data Analysis for Improving Organizational Performance

This intermediate-level course will explain tools and frameworks to deliver data to improve organizational performance and explain the relationship between assessment and strategy in real-world decision making.

This intermediate-level course will explain some of these measures and tools, describe some specific measurements, and explain the relationship between assessment and strategy.This intermediate-level course will explain tools and frameworks to deliver data to improve organizational performance and explain the relationship between assessment and strategy in real-world decision making.
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Data Analysis in the Real World

This course discusses data-driven decision making across a variety of industries while offering recommendations for decision-making based on data analytics for each sector. 

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Digital Marketing Strategy

This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

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Introduction to Data Analysis

This course will introduce the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision making. It highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.

the course highlights appropriate quantitative methods and ways to ensure quality and accuracy through research designhe course highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.
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iPhoneography: Maximize the Camera in your Pocket

This course will address a broad spectrum of how to get well-composed and properly exposed photos on your phone so you can share, post, or collect your visual work.

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Learn the Basics of Data Visualization with Tableau

The ability to communicate practical implications of quantitative analyses is a feature of a great data analyst. In this learning module, we will examine concepts of data visualization and learn how Tableau can help you make sense of your large dataset.

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Marketing Automation

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

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Marketing Research: Understanding Audience Needs

This course will help learners understand how to capture the needs of their audience (and potential audiences) to acheive overarching business goals.

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