Amanda Sturgill, Associate Professor of Journalism (Media Analytics & Interactive Media)
6 hours (0.6 CEUs)
July 21, July 23, July 28 and July 30
2:00 - 3:30 PM
Online self-paced & 2 synchronous sessions
Social media can be a powerful force for building relationships with others, either for yourself or for your organization. But relationships work better when you understand each other. Your audience members on Facebook, Instagram and Twitter will tell you things about themselves through the ways they interact with you, and that information is yours for the taking. This learning module will show you how to find and interpret that information using free tools and how to use what you learn to communicate more effectively. No previous experience with data or statistics is needed.
Amanda Sturgill teacher classes in editing, analytics, general studies in the interactive media graduate program. A Ph.D. graduate of Cornell University, she has professional experience in newspaper journalism and marketing communications. Her reserach focuses on the intersection of education and community-based work, the relationship of religion and media and on new technologies and the news. She is the author of Detecting Deception: Fighting Fake News, coming summer 2020, and editor of multiple other works.
By the end of the module, learners will know how to:
- Understand the relevance of user data to choices of topics for posts.
- Understand the relevance of user data to choices of social network for topics.
- Access and download user data on social media.
- Store and manipulate user data collected from social media using free tools.
- Identify useful insights from user data.
- Use user insights to plan new content in a way that works for the person or organization.