Paid Search (PPC)

In this course, learners will explore search marketing, the search process, and the buying cycle. They will learn to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies

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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practices and metrics of increasing a web site's ranking within search engines. Students will leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance.

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Social Media Marketing

Learners will understand the principles, best practices, and strategies for incorporating social media into a marketing plan. They will identify how to integrate their social media with mobile, a hub website, and email marketing, while utilizing strategic metrics for tracking success.

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Statistical Process Control

This intermediate-level course introduces the basics of quality management, explains the difference between quality control and quality assurance, provides methods for application of analysis, and shows different applications of the Seven Basic Quality Tools. 

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Statistics as a Managerial Tool

This intermediate-level course examines statistics as a managerial tool. It also looks at common graphical representations of data and how these can be effective tools to explain situations and support persuasive arguments for a course of action

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Tools of Data Analysis

This intermediate-level course describes, evaluates, and analyzes different statistical techniques and their real-world limitations and benefits. It features crossover analysis, break-even analysis, cluster analysis, decision tree analysis as well as an introduction to regression.

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Web Analytics

The course defines key performance indicators and discusses how they are chosen and implemented. Students will also learn how to plan and assess website business strategies using web analytics, plan and assess business strategies using web analytics, and design data dashboards to assess website performance.

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