This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

The course will equip learners with the skills and knowledge required to develop effective social media strategies and leverage analytics tools to enhance digital presence and achieve business/organization objectives.

This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps.

This non-technical course aims to demystify AI collaboration and equip learners with practical, hands-on experiencein leveraging large language models like GPT for various professional tasks.

In this course, learners will explore search marketing, the search process, and the buying cycle. They will learn to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies

Learn how to manage, visualize, and report on data to make actionable and informed business decisions using Microsoft BI, free market-leading software.

Search Engine Optimization (SEO) is the practices and metrics of increasing a web site's ranking within search engines. Students will leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance.

Learners will understand the principles, best practices, and strategies for incorporating social media into a marketing plan. They will identify how to integrate their social media with mobile, a hub website, and email marketing, while utilizing strategic metrics for tracking success.

This intermediate-level course introduces the basics of quality management, explains the difference between quality control and quality assurance, provides methods for application of analysis, and shows different applications of the Seven Basic Quality Tools. 

This intermediate-level course examines statistics as a managerial tool. It also looks at common graphical representations of data and how these can be effective tools to explain situations and support persuasive arguments for a course of action

This intermediate-level course describes, evaluates, and analyzes different statistical techniques and their real-world limitations and benefits. It features crossover analysis, break-even analysis, cluster analysis, decision tree analysis as well as an introduction to regression.

Navigate a future increasingly shaped by AI by unpacking the myths and reality surrounding generative AI, while growing your "AI toolbelt" to increase your day-to-day workplace efficiency and effectiveness.