This course will introduce the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision making. It highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.

Learn the nature of destructive forms of laughter and how to avoid them while learning how to embrace the sort of workplace laughter that builds, lifts, and encourages.   

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

The course will equip learners with the skills and knowledge required to develop effective social media strategies and leverage analytics tools to enhance digital presence and achieve business/organization objectives.

This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps.

In this course, learners will explore search marketing, the search process, and the buying cycle. They will learn to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies

Search Engine Optimization (SEO) is the practices and metrics of increasing a web site's ranking within search engines. Students will leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance.

Online presentations don't have to be dull, mundane, and boring - regardless of the topic. Learn techniques, tools, and tips to make online presentations not only effective but a great tool to share information.  

Learners will understand the principles, best practices, and strategies for incorporating social media into a marketing plan. They will identify how to integrate their social media with mobile, a hub website, and email marketing, while utilizing strategic metrics for tracking success.

This intermediate-level course introduces the basics of quality management, explains the difference between quality control and quality assurance, provides methods for application of analysis, and shows different applications of the Seven Basic Quality Tools. 

This intermediate-level course examines statistics as a managerial tool. It also looks at common graphical representations of data and how these can be effective tools to explain situations and support persuasive arguments for a course of action

This intermediate-level course describes, evaluates, and analyzes different statistical techniques and their real-world limitations and benefits. It features crossover analysis, break-even analysis, cluster analysis, decision tree analysis as well as an introduction to regression.